Presents strategies for application development, interface design, and enabling Web-based access.
* Includes numerous case studies and examples from the private and public sectors.
* Provides information on integrating legacy MIS systems and planning for future developments in database design.
* Includes numerous case studies and examples from the private and public sectors.
* Provides information on integrating legacy MIS systems and planning for future developments in database design.
Using
social media, you can deliver amazing customer service–and generate an
army of fans who’ll promote you in good times, and rescue you from
disaster. Now, legendary online marketing expert Peter Shankman shows
you exactly how to do all that–without spending a fortune! Shankman
draws on his immense experience as founder of the online growth company
HARO and marketing consultant to multiple Fortune 500 clients. He
presents straight-to-the-point solutions for building customer loyalty,
trust, and credibility online–and rebuilding it when catastrophe
strikes. Companies around the world are driving enormous value from
online customer service at remarkably low cost.
- See more at: http://shankman.com/books/#sthash.uBqxvJvj.dpuf
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