CUSTOMER SERVICE
by Peter Shanman
New Rules for a Social-Enable World
by Peter Shanman
New Rules for a Social-Enable World
Using social media, you can deliver amazing customer
service–and generate an army of fans who’ll promote you in good times,
and rescue you from disaster. Now, legendary online marketing expert
Peter Shankman shows you exactly how to do all that–without spending
a fortune! Shankman draws on his immense experience as founder of the
online growth company HARO and marketing consultant to multiple Fortune 500
clients. He presents straight-to-the-point solutions for building
customer loyalty, trust, and credibility online–and rebuilding it when
catastrophe strikes. Companies around the world are driving enormous
value from online customer service at remarkably low cost. You can, too.
Peter Shankman will show you how–step-by-step, right now!
You’ll learn how to:
• Organize a small, powerful social media team on a tight budget
• Listen to what your customers, advisors, and markets are really saying
• Make prospects feel like rock stars from the moment they find you
• Choose online media that make the most sense for you
• Avoid wasting time with platforms that won’t help you
• Earn your customer’s loyalty, trust, and credibility
• Learn from other companies’ viral “disasters”
• Rebuild your credibility after you’ve taken a public “hit” online
• Make sure everyone hears your customers when they compliment you
• Capture all your customer knowledge–and use it in real time
• Keep people talking–and not just about you
Using
social media, you can deliver amazing customer service–and generate an
army of fans who’ll promote you in good times, and rescue you from
disaster. Now, legendary online marketing expert Peter Shankman shows
you exactly how to do all that–without spending a fortune! Shankman
draws on his immense experience as founder of the online growth company
HARO and marketing consultant to multiple Fortune 500 clients. He
presents straight-to-the-point solutions for building customer loyalty,
trust, and credibility online–and rebuilding it when catastrophe
strikes. Companies around the world are driving enormous value from
online customer service at remarkably low cost.
- See more at: http://shankman.com/books/#sthash.uBqxvJvj.dpuf
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