Measuring the User Experience was the first book that focused on how to
quantify the user experience. Now in the second edition, the authors
include new material on how recent technologies have made it easier and
more effective to collect a broader range of data about the user
experience. As more UX and web professionals need to justify their
design decisions with solid, reliable data, Measuring the User
Experience provides the quantitative analysis training that these
professionals need. Thesecond editionpresents new metrics such as
emotional engagement, personas, keystroke analysis, and net promoter
score. It also examines how new technologies coming from neuro-marketing
and online market research can refine user experience measurement,
helping usability and user experience practitioners make business cases
to stakeholders. The book also contains new research and updated
examples, including tips on writing online survey questions, six new
case studies, and examples using the most recent version of Excel.Learn
which metrics to select for every case, including behavioral,
physiological, emotional, aesthetic, gestural, verbal, and physical, as
well as more specialized metrics such as eye-tracking and clickstream
data. Find a vendor-neutral examination of how to measure the user
experience with web sites, digital products, and virtually any other
type of product or system. Discover in-depth global case studies
showing how organizations have successfully used metrics and the
information they revealed. Companion site, www.measuringux.com, includes
articles, tools, spreadsheets, presentations, and other resources to
help you effectively measure the user experience
Using
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army of fans who’ll promote you in good times, and rescue you from
disaster. Now, legendary online marketing expert Peter Shankman shows
you exactly how to do all that–without spending a fortune! Shankman
draws on his immense experience as founder of the online growth company
HARO and marketing consultant to multiple Fortune 500 clients. He
presents straight-to-the-point solutions for building customer loyalty,
trust, and credibility online–and rebuilding it when catastrophe
strikes. Companies around the world are driving enormous value from
online customer service at remarkably low cost.
- See more at: http://shankman.com/books/#sthash.uBqxvJvj.dpuf
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Very true. I do find the same that a positive user experience do values a lot. Measuring the user experience will help in the promotion and growth of business.
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